FACTS ABOUT THE LATINA MARKET

According to a 2009 Corporate Inclusion Index of the Hispanic Association for Corporate Responsibility (HACR), Latinas are starting businesses at a rate six times the national average.

 

In 2011, 788,000 Latinas ran their own businesses, a 46% increase over five years. In comparison, female business owners as a whole only experienced a 20 percent increase over the same period.

 

In 2012, data showed that the receipts of Latina-owned businesses totaled $65.7 billion; this is an increase of 180 percent from 1997 to 2013.

 

The increase in revenue has been even greater, with Latina-owned businesses earning 57 percent more from 2002 to 2007, when compared with a mere 5 percent increase among all women’s businesses over the same period. Revenue for Latina-owned businesses grows at about 9.5 percent per year.

 

Latina women own 36 percent of all companies owned by minority women in America.

 

Latinas in households making $75,000 or more increased by 5 percentage points over the past ten years.

 

Eighty-six percent of Latinas say they are the primary decision makers in their household making them pivotal to the Hispanic market’s $1.2 trillion in annual buying power.

 

College graduation rates for Latinas have increased faster than any other group of women. Additionally, Hispanic women earned 62 percent of associate’s degrees, 61 percent of bachelor’s degrees, 64 percent of master’s degrees, and 55 percent of all doctor’s degrees awarded to Hispanic students between 2009-12, numbers that have grown steadily compared to previous years.

 

From 1996 to 2010, the number of Latina elected officials increased by 105 percent.

 

Latinas comprised 32.9 percent of all Latino state senators in 2010; women as a whole only represented 22 percent of state senate seats.